NEWAD FEEDS AD SPACE TO MEAL EXCHANGE PROGRAM
By Adnews Staff
Toronto-based NewAd is donating advertising space within its college and university network to promote the Meal Exchange Program. The media company is a sponsor of the national program which "identifies solutions to hunger in Canada.' A series of three posters will run on the NewAd network in campuses around Canada. The posters will aim to raise awareness of and participation in the program among students, encouraging them to donate their unused meal plan points. The campaign will run through the 2001 winter semester.
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