THE FORZANI GROUP TO OPEN ONLINE
By Adnews Staff
Calgary-based The Forzani Group Ltd. has hired Vancouver-based Blast Radius to create its online retail presence. Forzani operates retail stores in Canada under the banners Sports Chek, Forzani's, Sports Experts, Coast Mountain Sports and Save on Sports. Its franchised locations operate under the banners Sports Experts, Intersport, RnR and Econosports. Blast won the business after a review involving a number of Canadian and one international company said Graham Duffy, president of the e-commerce division of The Forzani Group. The initial site will be for Sport Chek. It is expected to launch this spring. Ad plans to promote Sportchek.ca include in-store, print and online promotion.
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