CONFERENCE BOARD TO BREAK FIRST EVER NATIONAL AD EFFORT
By Adnews Staff
A new print advertising campaign from The Conference Board of Canada aims to educate Canadians about the extent of its research as well as increase awareness of the range of services its offers. The first in a series of ads running in the National Post and Globe and Mail newspapers breaks Monday with the tagline "Insights You Can Count On." Louise Robitaille, vice-president of corporate marketing for the board, said although the board enjoys recognition among Canada's business class, not everyone knows the extent of its reach on the issues and its management insights. The advertising was created by Scott Thornley + Company, with media buying handled by The Media Company. Both companies are Toronto-based. In conjunction with the advertising campaign, which will run for the next 12 to 14 weeks, The Conference Board is re-designing its Web site located at <http://www.conferenceboard.ca>. The site will be updated regularly to tie into the campaign. STC Web Works of Toronto is working on the re-design of the site. Public relations for The Conference Board are handled by Shandwick Canada of Toronto.