VBDI NAMES PRESIDENT, PROMOTES TRIO
By Adnews Staff
Juhani Eistrat has been appointed to head the direct and online marketing division of Vickers & Benson. Eistrat joins Vickers & Benson Direct+Interactive as president from OgilvyOne Worldwide in New York where he was partner, worldwide group account director. Also announced was the promotions of Peter Boggs, Steve Murray and Bryan Tenenhouse. Boggs, vice-president, client services director and Murray and Tenenhouse, both vice-presidents, creative directors, add senior to their existing titles.
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