REDWOOD SIGNS TRIO OF NEW CLIENTS TO ROSTER
By Adnews Staff
This spring Toronto-based Redwood Custom Communications Inc. will re-launch a trio of "customer magazines" for three new clients. Redwood signed contracts with Dell Computer Inc. of Round Rock, TX, The Home Depot of Atlanta and Sears Canada of Toronto, following the conclusion of competitive pitches. Redwood will re-launch Dell's Browser magazine in March. The quarterly publication will be distributed to 2.5 million Dell home computer customers. The Home Depot has turned to Redwood to re-launch its Style Ideas magazine. Distributed in Home Depot locations throughout the U.S., Style Ideas will position The Home Depot as a decorating resource for interior design and home renovation projects. Distribution plans and circulation figures have not yet been finalized for the quarterly publication. In Canada, Redwood will re-launch Sears' Mature Outlook publication this spring as Outlook. The magazine will have a quarterly circulation of 410,000 and will be distributed to members of the retailer's "Mature Outlook" club, which targets active women and men over the age of 50 who "have a love of travel."