DANONE FEATURES CINDY CRAWFORD IN NEW SILHOUETTE SPOT
By Adnews Staff
Danone Inc., based in Boucherville, Quebec, is debuting a new spot for its Silhouette fat-free yogurt this month featuring supermodel Cindy Crawford. Crawford, who has worked with Danone in Spain and Germany, will now be the representative for the Silhouette brand in Canada. "We chose to focus the commercial on taste because Silhouette is so great tasting people won't believe it's fat free," said Thierry Houillon, Danone's president and CEO. "We chose Ms. Crawford because she is Ms. Silhouette: she represents the very essence of the image we want our product to convey." The 30-second spot was created by Young & Rubicam and breaks on January 29 in English Canada, targeting health conscious adults in the 18-54 year-old demographic.