LOTTERY CAMPAIGN FEATURES REAL WINNERS
By Adnews Staff
A new advertising campaign for the lotteries division of the Ontario Lottery and Gaming Corporation answers the question, "What do lottery winners look like?" The campaign, which broke last week, also introduces a new OLGC tagline "Every day, millions win." "The campaign talks about all the winners - those who win a lottery prize, and the hospital and community groups who benefit from the over $500 million provided every year throughout Ontario," said Jane Pritchard, vice-president and executive creative director at Toronto's DraftWorldwide, the agency that created the campaign. Two television commercials and a series of four newspaper ads in major dailies will run in 14 markets in Ontario. The campaign will run for eight weeks.