COMPANY'S COMING TO FOLLOW ZAXIS RECIPE
By Adnews Staff
Zaxis Publishing Inc. of Toronto has signed an agreement with Company's Coming Magazines Ltd. of Edmonton to manage advertising sales for the publisher's new Cooking at Home national food magazine. Zaxis previously produced President's Choice Magazine for Loblaw Brands Ltd. until the company stopped publishing that title last month. Cooking at Home will debut in April with an initial circulation of 100,000. The magazine will carry articles about cooking in Canada as well as a collection of recipes submitted by readers. Distribution of the magazine will be by subscription and through newsstands. Zaxis specializes in magazine editorial, design, production management and advertising sales. Its clients include Royal Bank, The Globe and Mail and IBM.