BFS WINS CORUS PREMIUM TELEVISION ACCOUNT
By Adnews Staff
Bryant, Fulton & Shee of Vancouver has been named agency of record for Edmonton-based Corus Premium Television, following a review with three unnamed agencies. Corus is owned by Toronto-based Corus Entertainment and operates pay television and pay-per-view services in western Canada including Superchannel, MovieMax and Viewer's Choice. Previously CPT worked with a number of agencies on a project basis. Susan Schaefer, vice president of marketing for CPT, said, "Our objective was to find an agency that would help us build our brand." BFS' first project for CPT will be the development of a consumer media plan.
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