TATTOO INKS FIRST AOR ACCOUNT
By Adnews Staff
Toronto-based tattoo direct+digital has won its first agency-of-record title. The agency is now the direct marketing AOR for President's Choice Financial, winning the business over several unidentified agencies. It will work to broaden existing customer relationships within the President's Choice Financial customer base. The incumbent was Lowe RMP of Toronto. Tattoo was launched in October by Cheryl Young, Fransi Weinstein and Sharon Zillmer. The agency's client roster also includes AOL Canada, Norigen Communications and 24/7 Media. Tattoo is a division of The DAC Group of Toronto. Public relations for tattoo are handled by Maverick Public Relations of Toronto.
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