INCREDIBLE HULK LATEST TO RETIRE IN AGF CAMPAIGN
By Adnews Staff
Toronto-based AGF Funds has released the latest installment in its "Eventually Everyone Retires" advertising campaign. The 30-second spot, featuring the Incredible Hulk, broke on cinema screens in Canada on December 29 and on television screens on January 8. The spot is the latest in a series of ads that position retirement as something everyone must think about at some point in their lives. The campaign's tagline is "What are you doing after work?" The commercial will run until the end of February. In the spot, the Hulk is seen destroying his boat after hitting his thumb with a hammer. Later he is seen sitting in a lounge chair beside the demolished boat reading a book about anger management. The spot is the second from Toronto ad agency TBWA/Chiat/Day since TBWA won the account last year. The agency's first spot for AGF, seen last fall, featured Thing, a character from the television show The Adams Family.