GALLOP & GALLOP ACQUIRES QVS NETWORK
By Adnews Staff
Gallop & Gallop Advertising has acquired QVS Instore Inc., an advertising network which offers clients floor advertising in convenience store chains. Financial details of the acquisition have not been disclosed. QVS' Floormedia network will become part of Toronto-based Gallop, joining its Flashmedia and Cashmedia services. Flashmedia consists of vertical posters outside convenience stores. Cashmedia posters are displayed on CIBC ATM's in major convenience store chains. Also, Gallop has appointed QVS founder and president George Evans executive vice president. The QVS network is present in convenience store chains Becker's, Mac's, Couche-Tard, Mike's Mart, Daisy Mart, Winks, Quickie, Avondale and Little Short Stop. Floor displays are sold for eight-week runs on a category exclusive basis. Gallop's Flashmedia, Cashmedia and QVS Floormedia products are available in Ontario, Quebec and western Canada.