VOICEGENIE CALLS ON MAVERICK
By Adnews Staff
Toronto-based VoiceGenie Technologies Inc. signed Maverick Public Relations Inc., also of Toronto, as its public relations agency of record. The agency will implement an integrated North American corporate communications program for its new client that will seek to educate customers, developers, the media, industry analysts and investors about VoiceGenie and its products. VoiceGenie produces systems which allow voice access to Web-based content from any telephone. "As a rapidly emerging technology we were particularly impressed with Maverick's ability to quickly understand our space and provide a targeted and aggressive media relations strategy that will create noise around VoiceGenie," said company president Stuart Berkowitz. The agency and client are currently planning North American launch activities for early this year.