CIA PLAYING WITH GENESIS MEDIA
By Adnews Staff
CIA Media, a media services company based in London, England, tapped Genesis Media earlier this fall to handle the Canadian media portion of its Playmobil account. Playmobil is an international toy manufacturer. In Canada, its products are distributed through major retailers. Genesis, which was awarded the business without a review, will assist Playmobil in expanding their brand and product line-up in Canada. A national television advertising campaign is currently running for Playmobil on children and family programming as well as specialty networks such as YTV and Teletoon.
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