HILL AND KNOWLTON FORMS MEDICAL KNOWLEDGE GROUP
By Adnews Staff
New York-based Hill and Knowlton has formed a medical education company called Medical Knowledge Group. The new company will offer communications planning and implementation to pharmaceutical and healthcare clients from its offices in London, New York and Toronto. Medical Knowledge Group will target pharmaceutical companies with products in all phases offering publication strategy and message development, pre-launch advocacy development, product pre-launch and launch programs for professional and consumer audiences. The group's Toronto office will be lead by Hill and Knowlton's senior managing director Robin Kerbel.
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