ERNEX MARKETING AND ROYAL BANK VISA PROMOTION TO LAUNCH IN TORONTO MARKET
By Adnews Staff
The Royal Bank Royal Rewards promotion developed by Ernex Marketing Technologies of Burnaby, BC and Royal Bank of Canada will expand to the Toronto market this spring. The three-month promotion first ran in British Columbia earlier this fall offering Royal Bank gold and platinum preferred cardholders real-time rewards at the point-of-sale. Cardholders who visited participating retail, restaurant, travel and leisure merchants and swiped their card received double Royal Rewards points on their first visit, triple points on their second visit and so on, up to 10 times their points. A number of instant win prizes were also available to win including the grand prize of a trip for two to Hawaii. Royal Bank communicated with cardholders about the promotion via a direct mail campaign/statement inserts. A similar promotion is scheduled to launch in the Toronto market April 1, 2001 incorporating the "Swipe and Win" and multiplying points components. Royal Bank will again utilize its cardholder communication methods to promote the program.