ADDENDUM: MARK ANTHONY BEVERAGE
By Adnews Staff
The appointment of New York ad agency Cliff Freeman & Partners for the Mike's Hard Lemonade brand does not affect The Mark Anthony Beverage Company's relationship with Toronto agency The BrainStorm Group. The BrainStorm Group will continue handling the brand's advertising in the Canadian market. The appointment of CF&P is for advertising activities in the U.S. The BrainStorm Group was awarded the Mike's Hard Lemonade account in April 1999.
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