XENICAL GAINS NEW ADVERTISING AND PUBLIC RELATIONS AOR
By Adnews Staff
Hoffman-LaRoche of Mississauga, Ontario has appointed new advertising and public relations agencies for its Xenical weight-loss prescription drug. The drug prevents the body from absorbing fat resulting in weight loss. Toronto's Sudler & Hennessey picked up the direct-to-consumer and direct-to-physician advertising account following a review with four additional unnamed agencies. The incumbent was Publicis Canada of Toronto. On the PR side, Edelman Public Relations Worldwide, also of Toronto, was named AOR in a review with three additional unnamed agencies. The incumbent on the PR account was Veritas Communications of Toronto. The appointments of Sudler & Hennessey and Edelman does not affect Hoffman-LaRoche's relationship with CPC Loyalty of Toronto. CPC handles the Xenical Body Wellness support program for patients taking the drug.