JOHNSON & JOHNSON ENTERS NEW PRODUCT CATEGORY WITH SPRING LAUNCH OF WHITENING FLOSS
By Adnews Staff
Montreal-based Johnson & Johnson Inc. is introducing Reach Whitening Floss to Canadians this spring. According to Johnson & Johnson, the new floss is the first-of-its-kind in Canada. The product is coated with Silica, a compound used in whitening toothpastes. Available in both traditional floss and tape varieties, Reach Whitening Floss will begin appearing in pharmacy, drug and grocery stores in March 2001. Johnson & Johnson will support the introduction of the new product with print ads in magazines, a direct mail campaign in April and promotion at dental conventions and similar events. Advertising, from MacLaren McCann of Toronto, will be supported with public and media relations from Apex Public Relations of Toronto.
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