INQUENT NAMES NEW AOR
By Adnews Staff
Toronto-based InQuent Technologies has named agencythreepointzero its AOR. InQuent provides integrated Web and application hosting services. Toronto-based agencythreepointzero was awarded the Internet company's account following a search with an unconfirmed number of agencies. Agencythreepointzero will be responsible for assisting InQuent in its worldwide brand development efforts. A print campaign is scheduled to launch in select U.S. and European trade magazines in January. Media planning and buying responsibilities are being handled by Genesis Media of Toronto.
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