PALM DECORATING OUTDOOR BILLBOARDS FOR CADILLAC FAIRVIEW
By Adnews Staff
Palm Pubicité Marketing of Montreal has created the first phase of a year-long advertising effort for client Toronto-based Cadillac Fairview. Beginning with a holiday advertising campaign, the agency was given the task of rejuvenating the company and its fashion centres in Quebec including Les Galeries d'Anjou, Carrefour Laval, Fairview Pointe-Claire Shopping Centre and Les Promenades St-Bruno through a new visual identity. The holiday campaign includes French-language billboards dominating the areas surrounding the centres. Executions such as horizontal superboards and 2-D billboards feature headlines such as "Spoiling you loved ones in fashion" and "Peace and love in fashion." The billboards are being supported with English-language radio and newspaper executions. The holiday campaign runs until the end of December. New creative as part of the overall year-long campaign will be added at different times throughout the year.