EFFEM HOLDING ONLINE CONTEST FOR M&M'S@WORK WEB SITE
By Adnews Staff
Effem Inc. of Bolton, Ontario is promoting its M&M's@Work Web site with a direct mail campaign targeting office workers and managers at law firms, brokerages and ad agencies in the Toronto market. The DM piece, from Roar Media of Toronto, included a candy jar, M&M's peanuts and milk chocolate candies and a postcard promoting the site. M&M's@Work launched earlier this fall offering consumers the ability to buy M&M's and Skittles candy in bulk as well as branded merchandise direct from the Effem warehouse and have their purchases delivered to their office. The campaign may be extended to additional markets including Montreal, Vancouver, Calgary and Halifax in the new year. An online contest, developed by Glavin & Associates Marketing Services of Toronto, is also targeting office workers and managers across Canada. Running Dec. 11 until Dec. 24, 2000, consumers who click on the M&M's@Work contest banner on Yahoo! Canada's home page and complete the entry form, are eligible to win the grand prize of a $2,500 credit at the M&M's@Work site. The credit is valid Jan. 1 until Dec. 31., 2001.