ÉPOXY DESIGNS NEW POSITIONING
By Adnews Staff
Montreal-based design firm Époxy Communications has re-positioned itself as a communications agency. The firm was founded in 1992 and counts ESP Media, Loto-Québec, Labatt Brewery and the Royal Canadian Mint among its clients. As a result of its re-positioning, the firm will extend its graphic and Web services to include m-marketing (mobile marketing), strategic planning, content creation and technology application offerings. In describing the firm's new positioning, Époxy president Daniel Fortin said, "Époxy made its name as a design firm. By teaming up with multidisciplinary artists, specialized not only in design but also in Web applications, music, print and audio productions, we have chosen to reposition ourselves to better meet the needs of new culture business." He added, "In doing so, we are targeting promising new markets, such as m-marketing, in order to develop innovative ways of communicating with consumers, especially those aged 18 to 34. Époxy also announced the appointments of Jacinthe Figueredo as vice president of strategy and development and Martial Vincent as vice president of strategy and finance. Figueredo was most recently vice president of design at Diesel Marketing and Vincent was a consultant in the communications and technology industries.