ROGERS AT&T PROMO PLAYS AT FAMOUS PLAYERS THEATRES
By Adnews Staff
Toronto-based Famous Players teamed up with Rogers AT&T Wireless in a new phone promotion. Running until Jan. 2, 2001 consumers who see five different movies on five different days at select Famous Players Paramount, SilverCity, Coliseum and Colossus theatres in Toronto, Ottawa and Calgary can redeem their ticket stubs for a Rogers AT&T phone package. The package, based on a two-year contract with Rogers, includes a free Motorola phone (after mail in rebate), car adapter and hands free kit in addition to coupons for two large bags of popcorn. Radio and print advertising and in-theatre POS materials, from Toronto's Encore Encore Strategic Marketing, is supporting the promotion.
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