COGECO RUNS WEB REDESIGN PROJECT TO BIMM
By Adnews Staff
Montreal-based Cogeco Cable has further extended its relationship with Toronto-based marketing communications agency Bimm Communications Group after appointing Bimm to redesign the Cogeco Cable and Cogeco@Home Web sites. The assignment is part of an overall branding exercise the company began with Bimm earlier this fall. The Web portion of the exercise was considered a separate business from the branding assignment. Cogeco held a review in search of an agency which would be responsible for consolidating content from Cogeco's five existing corporate and divisional Web sites into one bilingual site. The new Web site is scheduled to launch in Spring 2001 just after the company introduces its new brand positioning. Cogeco offers cable communications and entertainment including digital TV and high-speed Internet service to customers in Ontario and Quebec.