HILL & KNOWLTON NAMED AOR FOR TAYLORMADE-ADIDAS GOLF
By Adnews Staff
Hill and Knowlton has been named public relations and general sports marketing agency-of-record for TaylorMade-adidas Golf, based in Carlsbad, California. The appointment marks the conclusion of a review process which included two additional unnamed finalists. The account will be managed by John Eckel, senior managing director and director of the Hill & Knowlton Sports Group from the agency's Irvine, California office. H&K, which will be responsible for building media relations and image brand campaigns for TaylorMade's products and marketing platforms, will tap its offices north of the border, for any activities in the Canadian market.
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