BUILD INTERACTIVE TO LAUNCH 3M'S 2001 CAMPAIGN
By Adnews Staff
Build Interactive of London, Ontario will start the new year launching the 2001 3M Multimedia Projectors Canadian advertising campaign. Build handled a campaign for the 3M Visual Systems division last year and has been working with 3M Canada, based in London, Ontario, for the past three years. The 2001 print campaign begins in January with magazine executions in trade publications and a direct mail push. Advertising is targeting sales and marketing professionals highlighting the key benefits of the new line of multimedia projectors from 3M. Creative features children in classroom and school yard situations with the headlines "Show and tell will never be the same." and "Presentations as easy as child's play." In addition to creative and media, Build Interactive also developed the 3M Multimedia Projectors Web site at <http://www.3M.com/CA/projectors>. The campaign runs from January to December excluding June, July and August.