PFIZER HITS THE SLOPES AS CSM SPONSOR
By Adnews Staff
Pharmaceutical company Pfizer Canada, based in Kirkland, Quebec, has inked a four-year $200,000 sponsorship agreement with the Canadian Ski Marathon. The CSM is an annual cross-country ski event that draws approximately 2,000 skiers. The agreement with Pfizer ends CSM's 15-year sponsorship agreement with pharmaceutical company Hoechst Celanese, also of Quebec. Pfizer's four-year deal begins with CSM's 2001 event which takes place on February 10 and 11. Pfizer will have a presence on all of the event's promotional materials including posters, brochures and the bibs on the backs of skiers.
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