LACROIX-BLEAU UNWRAPS GLOBETROTTER'S HOLIDAY AD CAMPAIGN
By Adnews Staff
Lacroix-Bleau Communication-Marketing of Montreal has launched a Christmas advertising campaign for client GlobeTrotter of Rimouski, Quebec. GlobeTrotter is an Internet service provider and part of QuebecTel/Telus. The holiday campaign targets families in Quebec that are not yet connected to the Internet. A 30-second television commercial depicts the GlobeTrotter guide spokescharacter playing a practical joke on a teenager. The spot is being supported with print ads in daily and weekly newspapers and posters through Zoom Media. The tagline is "Follow the Guide." The campaign broke on November 27 for a four-week run.
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