BELAIRDIRECT NAMES IMPIRIC AOR
By Adnews Staff
Montreal-based Belairdirect has appointed Impiric Canada its new agency-of-record. Terms of the deal were not disclosed. Toronto-based Impiric will be responsible for direct and database marketing as well as media planning and buying activities. The company will seek to gain its client new customers while retaining existing policy holders. Belairdirect offers home, automobile and life insurance to customers in Ontario and Quebec. The incumbent was BBDO Canada of Toronto.
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