INDIQU CALLS UPON 24/7 MEDIA
By Adnews Staff
San Diego-based Indiqu has signed a wireless ad sales agreement with 24/7 Media Canada Inc. of Toronto. Robert Lezec, chief executive and president of San Diego-based Indiqu, said "24/7 Media Canada was selected as our wireless advertising sales partner because of its expertise and success in the Canadian interactive advertising market. Indiqu provides content to wireless devices in Canada under its "Game On" channel through wireless carriers Bell Mobility and Telus Mobility. Targeting Gen X, Gen Y and niche entertainment markets, "Game On" is Indiqu's game offering which includes casino, arcade, quiz and card games. 24/7 has advertising sales agreements with over a hundred Web sites, email lists and newsletters, offering clients Web advertising, sponsorship and direct email opportunities.