GREY TOURS MAXVR.COM
By Adnews Staff
Grey Worldwide of Vancouver has completed a new campaign for business-to-business Web site MaxVR.com. Vancouver-based MaxVR.com provides virtual tours of North American travel destinations for travel Web sites. The campaign targets the travel industry with print ads in trade publications as well as travel and technology magazines and through a direct mail push. The tagline is "Take a Look Around." The campaign will roll out in Canada and the U.S. before the end of the year and internationally in 2001. Lisa Copland, vice president of marketing for MaxVR.com, said the company may also extend its relationship with Grey in the new year by appointing the agency to handle its media planning and buying activities. Media for MaxVR.com is currently handled in-house.