CANOE LANDS CANADIAN TIRE AS DIY SPONSOR
By Adnews Staff
Canadian Tire Corporation and Canoe, both of Toronto, have signed a new online marketing agreement. Canadian Tire will have dominant positioning throughout Canoe's online presence, including sponsorship of a new do-it-yourself home improvement site called Handymanwire.com. Canadian Tire will receive exposure in areas of the Canoe site related to its core businesses of home, sports & leisure and automotive products. This includes sponsorship presence on the Autonet.ca site and a presence in the Slam!Sports and Lifewise sections. In addition, Canadian Tire will also be a featured retailer in Shop.Canoe.ca and will become the primary sponsor in an upcoming contest called Shop.Canoe.
« Back Next »
Comments
blog comments powered by Disqus