MARKETEL TOASTS SAQ ACCOUNT
By Adnews Staff
Marketel McCann-Erickson of Montreal will ring in the new year with the Société des Alcools du Québec, the corporation responsible for the sale of alcohol in Quebec. The agency won SAQ's creative advertising account following an agency review which included Armada, Bos, Cossette Communication-Marketing, LG2 and Tequila Communication and Marketing, all of Montreal. SAQ undertook the review because its contract with incumbent Publicité Martin of Montreal expires January 1. Marketel's responsibilities will include branding and promotional campaigns.
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