HARRY ROSEN BREAKS HOLIDAY CAMPAIGN
By Adnews Staff
Toronto-based retailer Harry Rosen has undertaken a holiday advertising campaign. The print effort was created in-house and is based on the tagline "Who wouldn't love a gift from Harry Rosen?" The first in a series of six ads running over the next couple of weeks appeared on Monday in The Globe and Mail, National Post, Calgary Herald, Edmonton Journal, Ottawa Citizen, Winnipeg Free Press, Vancouver Sun, Montreal Gazette and La Presse newspapers. The ad depicts Santa Claus sitting on Harry Rosen's lap. Future ads will include product shots and gift suggestions. Harry Rosen operates 17 mens wear stores across Canada.
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