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GEE, JEFFREY GET ROGERS AT&T ASSIGNMENT

By Adnews Staff

Rogers AT&T Wireless has awarded a consulting assignment to its former agency Gee, Jeffrey & Partners. Both companies are Toronto-based. The assignment does not affect Roger's relationship with current agency-of-record MacLaren McCann, which won the Rogers business last year. The assignment includes a portion of the Rogers AT&T business targeting the youth market. Laura Patel, communication manager for Rogers AT&T Wireless, said the company is looking for a different voice with fresh new ideas in targeting youths 12-17 years of age.

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