ADDENDUM: ZELLERS "SHARE THE SPIRIT WITH ME"
By Adnews Staff
Brampton, Ontario-based retailer Zellers Inc. is supporting its "Share the Spirit with Me" promotion with in-store materials including 22" x 28" posters and a cut-out of soap star Eric Braeden. Six contest winners and their guests will travel to Los Angeles to have dinner with Braeden. To promote the contest, Zellers is creating romantic "restaurant" settings within its stores. An Eric Braeden cut-out sits at a table complete with tablecloth, dinner plates, champagne glasses and flower arrangement. A sign hanging over the second chair reads "You could be sitting here." The contest will be promoted in Zellers circulars in December. The contest runs until Dec. 22, 2000. Advertising for this promotion was done in-house.
« Back Next »
Comments
blog comments powered by Disqus