BMW TEST DRIVING FOUR AGENCIES IN MINI REVIEW
By Adnews Staff
BMW Canada has shortlisted four agencies in its Mini brand agency review, according to a report in the National Post. The company is planning to launch the Mini brand in 2002. Competing for the branding portion of the account is Agencythreepointzero, Cundari Integrated, Grey Canada and Taxi Advertising & Design. A final decision is expected before the end of the year. Blast Radius, ICE, InVisions and Operex Toronto are among four shops being considered for Web and live-event marketing, the report said.
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