CANADIANS WARM UP TO TIM HORTONS GIFT IDEAS
By Adnews Staff
Oakville, Ontario-based Tim Hortons has greeted the holiday season with a new national Christmas Merchandising campaign. The campaign features coffee products in holiday gift packs including Tim Hortons' home brewer, flavored coffees and gift certificates. The holiday effort is being supported with television and in-store POP materials from Enterprise Creative Selling of Toronto. Television creative, running in French and English, is designed to highlight feelings associated with giving an unexpected gift as an acknowledgment to people that are sometimes taken for granted. The tagline is "Give them you warmest wishes. Holiday gift ideas that are sure to please." The new campaign, which launched yesterday, is scheduled to run throughout the holiday season.