CANADIANTIRE.CA OPEN FOR BUSINESS
By Adnews Staff
Canadian Tire Corporation this week introduced online shopping at its Web site at <http://www.canadiantire.ca>. The shopping feature was added to the retailer's existing Web site on Monday in order to catch the holiday shopping season. Currently over 5,000 items are available through the site. In the new year the list of available products will be expanded as new seasonally relevant merchandise is added to the site. Customers will also continue to earn Canadian Tire money on purchases by registering for "My Canadian Tire," a service which personalizes the online shopping experience. The Toronto-based retailer is supporting its introduction of online shopping with off-line and online advertising initiatives. Off-line executions include television and radio advertising, in-store materials, flyer promotion and statement inserts from Doner Canada of Toronto. Online executions at major Canadian portals are being handled by Integrated Communications & Entertainment Inc. of Toronto. Advertising is scheduled to run throughout the holiday season.