SIMMONS GETS INTO BED WITH PADULO
By Adnews Staff
Simmons Canada, based in Mississauga, Ontario, has awarded its advertising account to Padulo Integrated of Toronto. Simmons had invited Padulo, Sharpe Blackmore, Wolf Group and Saatchi & Saatchi to participate in a creative pitch for its advertising and media businesses. The mattress manufacturer had previously turned to Padulo to handle media buying for television creative adapted from Simmons Company in the U.S. The appointment of Padulo marks "the first time in a while" Simmons will launch its own creative campaign in Canada, said Bob Bruce, national advertising manager for Simmons Canada.
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