WINE COUNCIL OF ONTARIO TOASTS RADIO CAMPAIGN
By Adnews Staff
The Wine Council of Ontario has launched a new radio advertising campaign in the Toronto market to encourage consumers to purchase Ontario wines this holiday season. The spots, running on CHFI-FM 98, CHUM-FM 104.5, CKFM-FM Mix 99.9 and 97.3 EZ Rock, highlight the number of international awards that Ontario wines have won during the past year. The ads also remind consumers to choose Ontario wines both for gift giving and for entertaining during the holidays. Each radio station will also hold on-air contests where listeners can win a variety of prizes including winery tours, tastings, dinners at winery restaurants, gift baskets and overnight accommodations at Vintages Inns in Niagara-on-the-Lake. The holiday campaign was created by Bensimon Byrne D'Arcy of Toronto.