IKEA DOWN TO FINAL THREE
By Adnews Staff
Ikea has shortlisted three finalists in its agency review. The Plymouth Meeting, PA-based retailer placed its North American US$50 to $60 million account in review after parting ways with incumbent Deutsch of New York last month. The three finalists, Carmichael Lynch of Minneapolis, MN, The Martin Agency of Richmond, VA and Messner Vetere Berger McNamee Schmetterer of New York, were shortlisted from a long list that also included Crispin Porter & Bogusky of Miami, Fallen of New York and Bensimon Byrne D'Arcy of Toronto, the only Canadian shop to make the list. A final decision, originally expected before the holidays, is now expected to be made early next year. The review is being handled by the Boston-based consultancy Pile & Co.