CENTURY 21 MOVES ACCOUNT CLOSER TO HOME
By Adnews Staff
Vancouver-based Century 21 Real Estate Canada Ltd. has moved its creative advertising and media planning and buying responsibilities to Palmer Jarvis DDB of that same city. Previously the account was handled by California-based advertising agency Townsend & O'Learly. Don Lawby, president of Century 21, said the company decided to move its Canadian advertising to a Canadian-based agency, adding Century 21 was familiar with PJ DDB and its creative work. No formal review was conducted. PJ DDB's agency-of-record appointment is effective January 2001.
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