MOOSEHEAD BREWS DEAL WITH MCAUSLAN
By Adnews Staff
New Brunswick-based Moosehead Brewery has become a minority shareholder in Montreal-based McAuslan Brewing as part of a deal in which the two will join forces in the Quebec market. McAuslan Brewing will increase its production capacity for its own St. Ambroise and Griffon brands and produce Moosehead Lager for the Quebec market. A new brewing facility will be built next year to brew both Moosehead's lager and McAuslan's ales. Financial details of the deal were not disclosed. Public relations for McAuslan Brewing are handled by Kelly+Aylen of Montreal.
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