EAST SIDE MARIO'S CHEWS ON BIG PROMOTION
By Adnews Staff
Casual dinning chain East Side Mario's has undertaken a promotion during which customers who order certain items receive a Super Mr. Big chocolate bar. The promotion began on November 13 at all locations in Canada. The items, including The Mile High Sandwich and the Great Big Pizza and Salad, are part of a special menu created for the promotion. Three weeks of television advertising in Ontario and Atlantic Canada are supporting the promotion. East Side Mario's spokesperson Vinnie appears in the 30-second spot singing about the promotion to guests in a piano lounge. Three weeks of radio advertising will run in Quebec and Calgary. Both radio and TV will be supported with in-restaurant materials. The Mr. Big promotion runs until December 10. Advertising was done by The Ongoing Partnership. Public relations are handled by Thornley Fallis Communications. Both companies are Toronto-based.