LACROIX-BLEAU ADDS SCHERING CANADA TO CLIENT ROSTER
By Adnews Staff
Montreal-based Lacroix-Bleau Communication-Marketing has been awarded the women's healthcare product portfolio of Schering Canada. The account, which includes Montreal-based Schering's Estrogel/Prometrium brands, was awarded to Lacroix-Bleau following a review which included Allard Johnson and Healthcare Marketing Resources, both of Montreal. The incumbent on the account was Publicis Wellcare of Montreal. Lacroix-Bleau will be responsible for both the professional and consumer communication mandates, in addition to advertising, promotion and media planning and buying activities.
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