FOUR AGENCIES GOING TO THE ZOO
By Adnews Staff
The Toronto Zoo has shortlisted Holmes & Lee, Roche Macaulay & Partners, Vickers & Benson and Young & Rubicam, all of Toronto, for its pro-bono account. The Zoo launched a review in August after it parted ways with incumbent TBWA Chiat/Day of Toronto, which had handled the account for the past ten years. A final decision is expected by mid-November.
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