FLEISHMAN-HILLARD TAKING A TOUR OF MEXICO
By Adnews Staff
Fleishman-Hillard has renewed its relationship with the Mexico Tourism Board. After initially working with the board in the early 90's, the firm has recently been selected to once again manage the board's international public relations program. The firm was awarded the business following a review with an unconfirmed number of agencies. The Mexico Tourism Board's PR program includes the Canadian and U.S. markets. The firm's initial six month assignment includes strategic counsel, media and industry relations, Web site development and management and events support. The lead office on the account will be Fleishman-Hillard's Miami location. In Canada, the account will be managed out of the firm's Toronto and Montreal locations.
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