KRAFT MASHES NEW OVEN CLASSICS
By Adnews Staff
Kraft Canada, based in Toronto, is launching the first line extension for its Oven Classics dinnertime solution since the brand first began appearing on store shelves in March. The two new potato varieties, Au Gratin Chicken Bake and Roasted Garlic Chicken Bake, join the original four flavors, Traditional Roast Chicken Bake and Herb and Garlic Chicken bake, both with stuffing and Honey Mustard Chicken Bake and Lemon Chicken Bake, both with rice. The launch of the new potato varieties is being supported with television and print advertising, in-store POP and a public relations campaign. Advertising will continue to build on the "5 minutes to make, 30 minutes to bake" positioning the Oven Classics line launched in March including the tagline "Sunday Taste, Tuesday Effort." Advertising for Oven Classics is done by Harrod & Mirlin/FCB. Public relations are handled by Strategic Objectives, both of Toronto